Diet Starts Monday

Diet Starts Monday is a Washington, D.C.-based streetwear brand founded in 2017 by Davin Gentry and John Geiger. The brand’s name originated from a recurring joke between the founders about procrastination, particularly in starting diets, symbolizing the broader tendency to delay action. This concept serves as a metaphor for their mission: to inspire individuals to stop postponing their goals and start taking action today.