Ice Cream

Launched as a sub-label of Billionaire Boys Club by Pharrell Williams and NIGO, Ice Cream is a bold and playful expression of streetwear culture. Known for its vibrant colors, whimsical graphics, and skate-inspired designs, Ice Cream captures the spirit of youthful rebellion and creativity. With iconic motifs like melting cones and running dogs, the brand blends luxury craftsmanship with an unapologetic edge. Ice Cream is not just fashion—it’s a lifestyle that encourages individuality and a fearless approach to style, making it a standout in both street and skate culture worldwide.